The Originals Studio made its return to Lagos on Saturday, 31 October, gathering emerging talent at Polygon Space for an immersive workshop. Focused on photography, styling, and creative direction, the event empowered participants to produce fresh, compelling campaigns centered around the ADISTAR XLG and ADISTAR CONTROL

Before registration closure on the 27th of October, 1136 participants applied to participate in this year’s originals workshop session and a final 50 were accepted into the program following a very competitive and thorough vetting session on all creators. 

Building on its 2025 Lagos debut, this edition gave participants a shared adidas brief and the opportunity to take an idea from its first reference to a finished image. Working in teams, they developed visual concepts, styled looks around the  ADISTAR XLG and ADISTAR CONTROL 5, and brought those ideas to life in a live photoshoot.

The interactive sessions were led by industry experts across three main creative disciplines: 

• Creative Direction: Bubu Ogisi spearheaded the creative direction segment, introducing the ADISTAR XLG and ADISTAR CONTROL 5 while tasking participants with developing campaign narratives rooted in authentic Nigerian identity.
• Styling: KK Obi guided attendees through the essential elements of editorial styling using adidas wardrobe selections, drawing on his expertise to teach them how to assemble visually striking looks on real life models within the space.
• Photography: Akanni instructed participants on innovative techniques for capturing and editing imagery of the ADISTAR collection, ensuring everyone left with a deeper understanding of how to craft compelling visual stories using light.

Following direct sessions with facilitators across each discipline, the participants were split into three combined groups of creative directors, stylists and photographers to bring three separate briefs to life at Polygon. Participants had the opportunity to interact with and manipulate pieces from various collections, experimenting with different styling and creative possibilities while working directly with models on-site. The sessions featured both indoor and outdoor classes, allowing participants to explore different environments, scenarios and practical applications while gaining hands-on experience in working with adidas products, models and diverse creative settings.

The day closed with The Originals Social, where select images from the workshops were projected for participants and the wider creative community. The reveal gave the teams a chance to see work they had developed that day displayed at Polygon Space and also discuss the impact adidas is inevitably having within the creative community. 

Through its second Lagos edition, adidas Originals Studio continued to champion emerging talent, offering them the space to learn directly from industry professionals, collaborate across artistic disciplines, and apply new skills in real time. The creative assets produced during the workshops will be featured in adidas flagship stores throughout Nigeria, showcasing the unique perspectives of local creatives on the ADISTAR XLG and ADISTAR CONTROL 5.

Originals Studio is an interactive space designed to bring emerging creators and industry leaders together. Through one-day intensive workshops, hands-on skill sharing, keynote chats, and curated music and culture programs, the initiative sparks real collaboration. Participants use iconic adidas products as their canvas, putting their ideas to the test and building out their portfolios.